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Brand development

A brand that holds together everywhere it shows up: the website, the trucks, the packaging, the uniforms, and the ads. We design new identities from scratch and refine the ones that have already earned recognition.

What goes out

From positioning to the vehicle wrap

DekGard FRT logo guidelines showing color and background variations
Brand positioning
A clear story about who you are, who you serve, and why customers should pick you.
Logo design
A memorable mark built to work at every size, from a browser tab to the side of a truck.
Brand guidelines
Rules for logo use, color, and typography, so every future piece stays consistent.
Icon design
Custom icons that turn core ideas into quick, recognizable visual cues.
Visual identity packages
Colors, typography, and graphic elements applied across every touchpoint.
Illustration
Original illustration that brings your brand story to life.
Vehicle wrap concepts
Wrap designs that make your fleet recognizable on every job and every drive.

One brand built from scratch, one refined

All case studies
  • DekGard

    Protective coatings
    What we shipped
    Brand identity · Logo & guidelines · Website design & development +2 more
    What it did for them
    The website communicates quality and innovation in protective coatings while staying informative and easy to navigate.
  • American Eagle Roofing

    RoofingPast project
    What we shipped
    Brand style guide · Logo refinement · Website design & development +1 more
    What it did for them
    A new brand style guide—refined logo, colors, fonts, and core visual elements—carries through the entire website.

What came back

“The team at TRSTY always exceeds my expectations. From logo design, brand development or apparel and vehicle wrap concepts, everything is perfect. Our websites and project videos that TRSTY has created have been recognized by our clients and partners for their great look and professional feel.”

Clancy ThompsonOwner

Questions about brand development

Can you refresh our existing logo instead of replacing it?

Yes. When a logo already has recognition, we refine it and build a full style guide around it, covering colors, fonts, and core visual elements, instead of starting over.

What’s included in brand guidelines?

Logo usage and variations, the color palette, typography, and the core visual elements that make the brand recognizable. The goal is that anyone, from an employee to a print shop, can apply the brand correctly.

Do you apply the brand beyond the logo?

Yes. We carry it into websites, print, packaging, apparel, and vehicle wraps, so you don’t have to brief a new vendor for every piece.

Start with a discovery call.

Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.

What happens next

  1. Discovery & strategy

    We learn your business first: your goals, your customers, and the competitors they compare you with.

  2. Plan & presentation

    We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.

  3. Execution

    We do the work, report on what it’s producing, and keep improving it month after month.

Keeps the site working and remembers these choices. Always on.

Always on

Counts visits, pages viewed, and where visitors came from, and helps us credit a contact request to the page or ad that led to it.

Measures our ad campaigns and personalizes ads. Off unless you turn it on.