Quick Change Liquid Energy is an energy drink brand built by founder Mike Mitchell. With product ready to go to market, the brand needed an identity that could compete with the polished brands next to it on a store shelf.
Job sheetQuick Change Liquid Energy
The original design was plain. It worked as a starting point, but it didn’t stand out, didn’t signal quality, and wasn’t ready to catch a shopper’s eye in a crowded cooler or aisle. In the energy drink category, the can is the pitch. A brand that looks like a start-up won’t win a second glance from a buyer or a customer.
After the redesign, the bottler saw the new labels. Mike Mitchell called us with their reaction: “Now this looks like a brand that you can see on a retail store shelf.” That’s the standard we design toward: a brand that looks like it belongs next to the national names.
Packaging is the most important piece of marketing for a beverage. By designing the can, the website, the apparel, and the launch ads together, Quick Change launched with one consistent, professional brand across every touchpoint, instead of pieces that didn’t match.
Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.
Discovery & strategy
We learn your business first: your goals, your customers, and the competitors they compare you with.
Plan & presentation
We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.
Execution
We do the work, report on what it’s producing, and keep improving it month after month.
