Skip to content
Call 916-955-2277

Industries

Services

Schedule a discovery call916-955-2277

Petty Performance EDGE:A national youth racing program, from application to the Tulsa Shootout

The Petty Performance EDGE homepage, headlined “Become the driver you were meant to be,” with a Submit Entry button

Petty Performance EDGE is a year-long youth development program from Petty Performance Racing, run in partnership with the NASCAR Youth Series and USAC. We designed and built its website to explain the program, recruit applicants, and follow each class from the Top 48 to the Tulsa Shootout.

Job sheetPetty Performance EDGE

Industry
Youth motorsports development
Scope
  • Website design & development
Live site
pettyperformanceedge.com (opens in a new tab)
Similar work

What we built

  • A five-phase timeline that takes applicants from the Top 48 announcement to the Tulsa Shootout
  • The program’s four goals, Excellence, Development, Growth, and Education, each paired with race-weekend photography
  • A section on founder Jerry Petty and the racing history behind the program
  • Submit Entry buttons in the header, the hero, and the closing section
  • Heavy, condensed racing type on black, with the program’s red as the accent

Delivered

  • A homepage covering the program, its goals, the selection timeline, and the national race schedule
  • Success stories from the 2025 class, including both Tulsa Shootout winners
  • Raffle, news, gallery, and contact pages
  • The “Meet Jerry Petty” section beside a photo of Jerry Petty with young drivers holding American flags
  • The multi-phase developmental pathway section with race video and the Excellence goal

What it does for them

Young racers and their families can see what EDGE offers, check every deadline in the selection process, and reach the entry form from any page.

Next case study

NorCal Jet Parts

Aircraft parts distribution
What we shipped
Website design & development
What it did for them
Maintenance teams can confirm NorCal stocks parts for their aircraft, see whether an order will still ship today, and reach a salesperson in one click.

Start with a discovery call.

Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.

Schedule a discovery call916-955-2277

What happens next

  1. Discovery & strategy

    We learn your business first: your goals, your customers, and the competitors they compare you with.

  2. Plan & presentation

    We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.

  3. Execution

    We do the work, report on what it’s producing, and keep improving it month after month.

Cookie preferences

Keeps the site working and remembers these choices. Always on.

Always on

Google Analytics counts visits, pages viewed, and where visitors came from, and helps us credit a contact request to the page or ad that led to it.

Lets Google measure our ad campaigns and personalize ads. Off unless you turn it on.