DeWalt for MTD Products:Retail displays for DeWalt’s cordless outdoor power line

DeWalt’s battery-powered trimmers, blowers, and chainsaws had to win shelf space against gas-powered equipment and other cordless brands. We designed the standalone display program to help them do it.

Job sheetDeWalt

Industry: Power equipment & retail
Scope: Retail display design
Branding & messaging
Promotional support
Similar work: Manufacturing & Industrial

The challenge

The displays had to compete for attention among thousands of SKUs in big-box stores, scale down to the smaller footprint of specialty retailers, and explain the advantages of the 20V MAX and 60V MAX FLEXVOLT battery systems—power, runtime, and gas-free performance—while reinforcing the brand’s “Guaranteed Tough” identity.

What we built

Large-format modular displays for big-box retailers, mixing gondola and standalone units
Separate versions for the 20V and 60V lines to serve consumer and commercial buyers
Yellow-and-black branding visible from across the aisle, in rugged, impact-resistant materials
QR codes linking shoppers to product demo videos
Signage built on the “Get More Done” campaign: “Gas-Free Power,” “Longer Runtime,” and “Built for the Toughest Jobs”
Product graphics showing real-world applications

Delivered

Gondola and standalone display concepts for big-box retail
Scaled versions for specialty dealers
Distinct programs for the 20V MAX and 60V MAX FLEXVOLT lines
Campaign messaging tied to DeWalt’s broader marketing

What it does for them

The display concepts gave DeWalt’s internal and external teams a clear plan for every retail channel the new products had to compete in.

“TRSTY Media took our vision and turned it into a retail experience that’s tough to beat. Their display concepts helped us envision the various displays that were needed for the mix of retail channels the new products had to compete in.”

Mike BestMTD Products

Next case study

Maxwell Industries

Engineering & motorsports

What we shipped: Website design & development · Marketing management
What it did for them: The new site positions Maxwell Industries as an authority in performance engineering while staying easy to navigate.

Start with a discovery call.

Tell us where the business is today and where you want it to go. We’ll review how our services could help you get there.

Schedule a discovery call 916-955-2277

What happens next

Discovery & strategy
We learn your business first: your goals, your customers, and the competitors they compare you with.
Plan & presentation
We bring back a clear roadmap with recommendations, timelines, and expectations, so everyone agrees on the vision before work begins.
Execution
We do the work, report on what it’s producing, and keep improving it month after month.