The Story

DeWalt is a great brand with a long line of success in the power tool industry. When they were ready to enter the Outdoor Power Equipment market, they chose TRSTY to develop their new retail display program. Our team of industry veterans performed a thorough analysis of the current retail market and focused on opportunities to succeed at the retail level.

Our Work

Display concepts were chosen that would highlight the DeWalt brand and the impressive new line up of OPE products. Three options were concepted to provide opportunities utilizing existing display hardware, a modified display system that used new specially designed product merchandiser hardware, and an all new custom built DeWalt only display. We worked with the DeWalt team to determine which options worked best to meet the goals for the product launch and helped them prepare for a national program rollout.

Scope of Work

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