NiTEO™ Products is a premier formulator and distributor of automotive, marine and recreational vehicle products designed to recondition, restore and maintain vehicles above and below the hood. The company needed a new approach to trade shows and how to effectively make the events work in a virtual world.
After meeting the NiTEO team and learning about their event goals, reviewing the different NiTEO brands that would be involved in the virtual trade show, and identifying the timeline for completion our team analyzed the opportunities and developed a comprehensive plan. TRSTY developed a pre, during and post event strategy that brought a personalized touch to each event attendee. The improvement over the previous virtual events that the company had participated in was significant and the sales team members were able to build relationships with key customers in a focused effort similar to the in-person events that were on pause due to Covid-19.