LICAP was ready to make the leap from a promising startup that had patented a revolutionary way of building the next generation of power storage devices. They needed a complete branding package, a technical website that could explain a unique new product line, a family of data sheets and technical guides, video, photography and guidance in how to develop these processes for a growing distribution network.
They chose TRSTY Media to make this complex process easier. Our team was able to analyze the existing messaging, identify opportunities to bring consistency in the terminology and presentation of these very technical products, and develop a style guide that would work across a variety of platforms.
Our design team developed a standardized data sheet style that established the LICAP brand as the new industry leader. Consistent charts, graphs and icons were used to allow product developers an improved visual way of identifying which product would fit their project demands the best. Product photography and video are essential to tell a complex product story like this. Our team produced video and photography that conveyed the quality and attention to detail that LICAP puts into every component they make, but also protected the proprietary processes that allow for this unique product to be made.