DekGard is a company that has the right product for today's at-risk fire regions. Their patented flame retardant additive reduces the risk of fire for homes that are typically destroyed during the wildfire seasons. DekGard had a great product, but no brand to tell the story of how they can protect one of your most valuable assets - Your Home.
TRSTY met with the DekGard team to learn about the product, the opportunities and the drivers that would allow the product to succeed in the marketplace. With that information in place, our team developed the company logos, colors, fonts and the brand guide for how all of these elements worked together across a wide mix of platforms. From this foundation, TRSTY created the product packaging, sell sheets, POP material and the company website.